Challenge
On June 28, 2024, on the eve of Sławomir Mrożek's birthday, the Kraków Library opened the study of this world-renowned writer, playwright, and cartoonist associated with Kraków. The study full of Mrożek's items is located in the Main Library at ul. Powroźnicza 2. But what can be done to make tourists even more interested in this unique place?
Solution
The answer to the question turned out to be the Master's hologram, which invites you to his office with an expressive wink. To achieve the goal, the Ledholo MatrixX 1.3NC.72 holographic projector was used and a 3D animation of the character was developed based on the photo.
Result
Hologram Sławomira Mrożka zainstalowany w Bibliotece Kraków stanowi nie tylko dodatkową atrakcję dla zwiedzających, ale także daje dodatkowe możliwości komunikacji ciekawej treści marketingowych. Przykładem może być news podany przez Radio Kraków w którego tytule czytamy: „Do gabinetu Mrożka zaprosi nas… hologram Mrożka. W piątek otwarcie gabinetu pisarza w Bibliotece Kraków”.
