{"id":8000,"date":"2021-05-18T11:22:54","date_gmt":"2021-05-18T09:22:54","guid":{"rendered":"https:\/\/ledholo.com\/?p=8000"},"modified":"2026-01-15T12:51:21","modified_gmt":"2026-01-15T11:51:21","slug":"holograficzne-wsparcie-sprzedazy-bezposredniej","status":"publish","type":"post","link":"https:\/\/srv94019.seohost.com.pl\/en\/holograficzne-wsparcie-sprzedazy-bezposredniej\/","title":{"rendered":"Holographic sales support"},"content":{"rendered":"<div data-elementor-type=\"wp-post\" data-elementor-id=\"8000\" class=\"elementor elementor-8000\" data-elementor-post-type=\"post\">\n\t\t\t\t<div class=\"elementor-element elementor-element-4bab619 e-flex e-con-boxed e-con e-parent\" data-id=\"4bab619\" data-element_type=\"container\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t\t\t<div class=\"elementor-element elementor-element-bdcf8f7 elementor-widget elementor-widget-image\" data-id=\"bdcf8f7\" data-element_type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t<style>\/*! elementor - v3.21.0 - 30-04-2024 *\/\n.elementor-widget-image{text-align:center}.elementor-widget-image a{display:inline-block}.elementor-widget-image a img[src$=\".svg\"]{width:48px}.elementor-widget-image img{vertical-align:middle;display:inline-block}<\/style>\t\t\t\t\t\t\t\t\t\t<img fetchpriority=\"high\" decoding=\"async\" width=\"1024\" height=\"576\" src=\"https:\/\/srv94019.seohost.com.pl\/wp-content\/uploads\/2021\/05\/Eye-75-biuro-1536x864-1-1024x576.jpg\" class=\"attachment-large size-large wp-image-50433\" alt=\"\" srcset=\"https:\/\/srv94019.seohost.com.pl\/wp-content\/uploads\/2021\/05\/Eye-75-biuro-1536x864-1-1024x576.jpg 1024w, https:\/\/srv94019.seohost.com.pl\/wp-content\/uploads\/2021\/05\/Eye-75-biuro-1536x864-1-300x169.jpg 300w, https:\/\/srv94019.seohost.com.pl\/wp-content\/uploads\/2021\/05\/Eye-75-biuro-1536x864-1-768x432.jpg 768w, https:\/\/srv94019.seohost.com.pl\/wp-content\/uploads\/2021\/05\/Eye-75-biuro-1536x864-1-18x10.jpg 18w, https:\/\/srv94019.seohost.com.pl\/wp-content\/uploads\/2021\/05\/Eye-75-biuro-1536x864-1-600x338.jpg 600w, https:\/\/srv94019.seohost.com.pl\/wp-content\/uploads\/2021\/05\/Eye-75-biuro-1536x864-1.jpg 1536w\" sizes=\"(max-width: 1024px) 100vw, 1024px\" \/>\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-fbf9bea elementor-widget elementor-widget-text-editor\" data-id=\"fbf9bea\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t<style>\/*! elementor - v3.21.0 - 30-04-2024 *\/\n.elementor-widget-text-editor.elementor-drop-cap-view-stacked .elementor-drop-cap{background-color:#69727d;color:#fff}.elementor-widget-text-editor.elementor-drop-cap-view-framed .elementor-drop-cap{color:#69727d;border:3px solid;background-color:transparent}.elementor-widget-text-editor:not(.elementor-drop-cap-view-default) .elementor-drop-cap{margin-top:8px}.elementor-widget-text-editor:not(.elementor-drop-cap-view-default) .elementor-drop-cap-letter{width:1em;height:1em}.elementor-widget-text-editor .elementor-drop-cap{float:left;text-align:center;line-height:1;font-size:50px}.elementor-widget-text-editor .elementor-drop-cap-letter{display:inline-block}<\/style>\t\t\t\t<h2>Direct Selling<\/h2>\r\nWhat can be done to make direct meetings with clients even more effective and end with finalizing contracts? In many industries <strong>direct meetings with clients<\/strong> determine the sales results of companies. To present their offer, salespeople most often use traditional presentation tools, if possible. But TVs, projectors and laptops themselves no longer impress anyone. However, focusing the attention of potential customers during meetings and switching them to reception mode is quite a challenge. In this case, the most successful speakers are charismatic speakers who can charm with their personality.\r\n<h2>Holographic advertising<\/h2>\r\nHowever, the situation changes dramatically when the trader uses the latest generation, portable holographic display <strong><a href=\"https:\/\/srv94019.seohost.com.pl\/en\/cennik\/box\/box-40b\/\">Ledholo Box 40B<\/a> <\/strong>or set <strong><a href=\"https:\/\/srv94019.seohost.com.pl\/en\/cennik\/eye\/eye-75d\/\">Ledholo Eye 75DE<\/a><\/strong>. Zawieszony w przestrzeni obraz niemal natychmiast przykuwa uwag\u0119 uczestnik\u00f3w spotkania daj\u0105c tym samym prezentuj\u0105cemu pole do popisu i niczym nieskr\u0119powanej wypowiedzi. Istnieje tak\u017ce jeszcze pot\u0119\u017cniejsze dzia\u0142o \u2013 po\u0142\u0105czenie tradycyjnej prezentacji z holograficzn\u0105 animacj\u0105 jej najwa\u017cniejszych element\u00f3w. I tu z pomoc\u0105 przychodzi nasza aplikacja do zarz\u0105dzania tre\u015bci\u0105 wy\u015bwietlan\u0105. Dzi\u0119ki niej zmiana scen (kolejnych hologram\u00f3w 3D) to po prostu klikni\u0119cie na kolejn\u0105 na li\u015bcie nazw\u0119 animacji.\r\n\r\nPrzetestowali\u015bmy to na jednym produkcie firmy MEDTRONIC. Wyniki przeprowadzonych bada\u0144 przeros\u0142y nasze oczekiwania. Okaza\u0142o si\u0119, \u017ce osoby, kt\u00f3re wzi\u0119\u0142y udzia\u0142 w eksperymencie po tygodniu od spotkania \u015bwietnie pami\u0119ta\u0142y zar\u00f3wno nazw\u0119 prezentowanego urz\u0105dzenia jak i kluczowe korzy\u015bci p\u0142yn\u0105ce z jego zastosowania.\r\n\r\n<a href=\"https:\/\/srv94019.seohost.com.pl\/en\/badania\/\">Previous research<\/a> regarding affect, cognition, purchase intention and price sensitivity showed extremely interesting results. People to whom the product was presented in the form of a holographic image rated it higher than other people to whom the same product was presented in a traditional way (poster). What&#039;s more, the holographic presentation made people declare a higher willingness to buy a given product and were ready to pay more for it than others.\r\n<h2>Why 3D holograms?<\/h2>\r\nSzereg przeprowadzonych do tej pory bada\u0144 sugeruje, \u017ce na procesy podejmowania decyzji przez klient\u00f3w wp\u0142ywaj\u0105 czynniki emocjonalne, poznawcze i behawioralne (Iljin, 2000; Jokubauskas, 2003). Postawy wobec reklamy odgrywaj\u0105 znacz\u0105c\u0105 rol\u0119 w ich wynikach (Lutz, 1985). Z tych powod\u00f3w specjali\u015bci ds. marketingu nieustannie pracuj\u0105 nad wskazaniem, kt\u00f3re czynniki maj\u0105 najwi\u0119kszy wp\u0142yw na stosunek klient\u00f3w do okre\u015blonych produkt\u00f3w i marek.\r\n\r\nHaimerl (2007) zasugerowa\u0142, \u017ce emocje wywo\u0142ane tematami reklamowymi i komunikacj\u0105 maj\u0105 szczeg\u00f3lne znaczenie dla marketingowc\u00f3w i reklamodawc\u00f3w, poniewa\u017c bod\u017ace emocjonalne zwi\u0105zane z reklam\u0105 wp\u0142ywaj\u0105 na intensywno\u015b\u0107 zaanga\u017cowania w reklam\u0119, a tym samym mog\u0105 wp\u0142ywa\u0107 na jej skuteczno\u015b\u0107 (Hupp, Groppel-Klein, Dieckmann, Broeckelmann i Walter, 2008). Stwierdzono r\u00f3wnie\u017c, \u017ce emocje wywo\u0142ywane przez reklam\u0119 mo\u017cna uzna\u0107 za silny motywator zachowa\u0144 konsumenckich (Erevelles, 1998) i \u017ce mog\u0105 one wp\u0142ywa\u0107 na przywo\u0142ywanie okre\u015blonych postawy po ekspozycji (Park i Thorson, 1990).\r\n\r\nBadania zachowa\u0144 konsumenckich le\u017c\u0105cych u podstaw proces\u00f3w decyzyjnych kupuj\u0105cych sta\u0142o si\u0119 wa\u017cn\u0105 dziedzin\u0105 bada\u0144 pod koniec lat siedemdziesi\u0105tych XX wieku, kiedy spece od marketingu zdali sobie spraw\u0119, \u017ce potencjalny klient musi by\u0107 postrzegany jako cenny zas\u00f3b dla firmy, poniewa\u017c to on odgrywa kluczow\u0105 rol\u0119 w podejmowaniu decyzji (Solomon, Bamossy i Askegaard, 2007).\r\n\r\nOdnosz\u0105c si\u0119 do reklamy holograficznej warto wspomnie\u0107 o Albercie Mehrabianie. W wydanej w roku 1971 ksi\u0105\u017cce \u201eSilent Messages\u201d napisa\u0142:\r\n<blockquote>\r\n<p style=\"text-align: center;\">93% of all human communication is non-verbal communication. 90% of the information sent to the brain is visual information. They are processed by the brain much faster than text because the brain is used to processing images. People remember 80% from what they see, but only 20% from what they read<\/p>\r\n<\/blockquote>\r\nNaukowcy od lat prowadz\u0105 badania nad percepcj\u0105 obraz\u00f3w. Liczba receptor\u00f3w rejestruj\u0105cych obraz szacowana jest na 250 milion\u00f3w, czyli oko\u0142o dziesi\u0119ciokrotnie wi\u0119cej ni\u017c w przypadku receptor\u00f3w w\u0119chowych, sto razy wi\u0119cej ni\u017c receptor\u00f3w dotykowych i dziesi\u0119\u0107 tysi\u0119cy razy wi\u0119cej ni\u017c receptor\u00f3w s\u0142uchowych. Uwaga wzrokowa nie jest jednorodnym procesem poznawczym. Sk\u0142ada si\u0119 na ni\u0105 wiele podsystem\u00f3w i mechanizm\u00f3w, cz\u0119sto o r\u00f3\u017cnych cechach funkcjonalnych (np. zogniskowana uwaga wzrokowa, procesy przeszukiwania pola wzrokowego; por. Eysenck, Keane, 2005; Styles 2006).\r\n\r\nWysoko\u015b\u0107 ceny produktu lub us\u0142ugi uwa\u017cana jest za jeden z najistotniejszych bod\u017ac\u00f3w marketingowych maj\u0105cych wp\u0142yw na sprzeda\u017c, natomiast sama cena postrzegana jest w kontek\u015bcie innych cen, kt\u00f3re tworz\u0105 kontekst odniesienia. To w\u0142a\u015bnie cena odniesienia (reference price) ma kluczowe znaczenie dla atrakcyjno\u015bci cenowej niezale\u017cnie od tego, czy m\u00f3wimy o jej podwy\u017cce czy obni\u017cce (Falkowski, Mackiewicz 2015). Wszelkie dzia\u0142ania marketingowe w efekcie przek\u0142adaj\u0105 si\u0119 na d\u0105\u017cenie do maksymalizacji zysk\u00f3w. Te z kolei osi\u0105gane s\u0105 mi\u0119dzy innymi dzi\u0119ki zastosowaniu tak zwanego progu r\u00f3\u017cnicy, umo\u017cliwiaj\u0105cego dostrze\u017cenie r\u00f3\u017cnicy mi\u0119dzy bod\u017acami. Dostrzegalno\u015b\u0107 bod\u017ac\u00f3w maleje wraz z zmniejszaniem si\u0119 r\u00f3\u017cnicy mi\u0119dzy nimi. Do pomiaru progu r\u00f3\u017cnicy stosuje si\u0119 poj\u0119cie ledwo dostrzegalnej r\u00f3\u017cnicy, czyli takiej r\u00f3\u017cnicy pomi\u0119dzy warto\u015bciami, kt\u00f3ra pozwoli na odczucie minimalnej r\u00f3\u017cnicy mi\u0119dzy bod\u017acami. Prawo r\u00f3\u017cnicy dotyczy\u0107 mo\u017ce r\u00f3\u017cnego rodzaju bod\u017ac\u00f3w &#8211; zar\u00f3wno wag produktu, nat\u0119\u017cenia d\u017awi\u0119ku, intensywno\u015bci smaku czy wielko\u015bci i kolor\u00f3w opakowa\u0144 (Falkowski, Tyszka 2003).\r\n\r\nJednak wra\u017cliwo\u015b\u0107 poszczeg\u00f3lnych zmys\u0142\u00f3w jest r\u00f3\u017cna (najbardziej wra\u017cliwe to wzrok i dotyk, najmniej wra\u017cliwe, to s\u0142uch, smak, powonienie) (Tyszka, 2004). Stworzone przez niemieckiego psychologa Ernsta Heinricha Webera prawo Webera-Fechnera (prawo wyra\u017caj\u0105ce relacj\u0119 pomi\u0119dzy fizyczn\u0105 miar\u0105 bod\u017aca a reakcj\u0105 zmys\u0142\u00f3w) nazywane tak\u017ce Prawem Webera pozwala na okre\u015blenie progu r\u00f3\u017cnicy. W marketingu m\u00f3wimy o dwojakim jego zastosowaniu: zwi\u0119kszanie wymiaru danego produktu (upsizing) oraz zmniejszanie wymiaru danego produktu (downsizing) (Falkowski, Tyszka, 2003). Celem jest okre\u015blenie takiego progu, kt\u00f3ry uniemo\u017cliwi konsumentom wychwycenie \u201ena oko\u201d r\u00f3\u017cnicy mi\u0119dzy poszczeg\u00f3lnymi produktami przek\u0142adaj\u0105c si\u0119 tym samym na wymierne korzy\u015bci dla firmy b\u0119d\u0105cych ich producentami.\r\n\r\nW przypadku reklamy holograficznej, jak ju\u017c wspomnia\u0142em, bodaj najwi\u0119ksz\u0105 korzy\u015bci\u0105 z jej zastosowania mo\u017ce okaza\u0107 si\u0119 znaczne obni\u017cenie wra\u017cliwo\u015bci cenowej, co z ca\u0142\u0105 pewno\u015bci\u0105 pomo\u017ce w prezentacji produkt\u00f3w markowych i \u201edrogich\u201d.\r\n\r\n&nbsp;\r\n<h2>Your portable 3D hologram<\/h2>\r\nIf you are planning small face to face meetings, use it <a href=\"https:\/\/srv94019.seohost.com.pl\/en\/cennik\/box\/box-40b\/\"><strong>Ledholo Box 40B<\/strong><\/a>. It is a holographic display that requires virtually no maintenance. The device weighing less than 5 kg and measuring 40 cm x 40 cm x 20 cm can be used in almost any conditions - no matter whether the meeting takes place in the office at a large conference table or in the privacy of a small office.\r\n\r\n&nbsp;\r\n\r\n<div style=\"width: 1920px;\" class=\"wp-video\"><video class=\"wp-video-shortcode\" id=\"video-8000-1\" width=\"1920\" height=\"1080\" preload=\"metadata\" controls=\"controls\"><source type=\"video\/mp4\" src=\"https:\/\/srv94019.seohost.com.pl\/wp-content\/uploads\/2021\/05\/wyswietlamy-emocje-4.mp4?_=1\" \/><a href=\"https:\/\/srv94019.seohost.com.pl\/wp-content\/uploads\/2021\/05\/wyswietlamy-emocje-4.mp4\">https:\/\/srv94019.seohost.com.pl\/wp-content\/uploads\/2021\/05\/wyswietlamy-emocje-4.mp4<\/a><\/video><\/div>\r\n\r\n&nbsp;\r\n\r\nHowever, if you want to make an even greater impression and the presentation is to be attended by a larger number of people, use a special set weighing less than 25 kg. <strong>Ledholo Eye 75DE<\/strong>. It includes a display <strong><a href=\"https:\/\/srv94019.seohost.com.pl\/en\/cennik\/eye\/eye-75d\/\">Ledholo Eye 75D<\/a><\/strong> with a diameter of 72 cm and a depth of 35 cm and a two-piece tripod on a stable base <strong><a href=\"https:\/\/srv94019.seohost.com.pl\/en\/cennik\/akcesoria\/statywy\/tube-stand-200s\/\">Tube Stand 200S<\/a><\/strong>. Monta\u017c ca\u0142o\u015bci nie powinien zaj\u0105\u0107 Ci wi\u0119cej ni\u017c 5 min a dedykowane futera\u0142y u\u0142atwi\u0105 transport nawet w niewielkim baga\u017cniku auta.\r\n\r\nW obu przypadkach za po\u015brednictwem dedykowanej, bezp\u0142atnej aplikacji na smartfona z systemem Android lub iOS b\u0105d\u017a laptopa z systemem Windows mo\u017cna b\u0142yskawicznie wgrywa\u0107 wcze\u015bniej przygotowane animacje 3D, tworz\u0105c tym samym w\u0142asne playlisty, a nasz system zamieni je w zawieszone w przestrzeni hologramy 3D. Je\u017celi podczas konfiguracji wy\u015bwietlacza uruchomiona zosta\u0142a funkcja autostart, Twoje hologramy 3D pojawi\u0105 si\u0119 ju\u017c po oko\u0142o 30 sekundach od pod\u0142\u0105czenia urz\u0105dze\u0144 do pr\u0105du.\r\n<h2>Summary<\/h2>\r\nIf you are planning meetings with clients in the near future, consider using a tool that will make attracting attention simple and reliable. Check out the research results and the opinions of our customers. You can find detailed technical specifications of the Ledholo Box 40B and the price <a href=\"https:\/\/srv94019.seohost.com.pl\/en\/cennik\/box\/box-40b\/\">HERE<\/a>.\r\n\r\nJe\u017celi chcesz na w\u0142asne oczy przekona\u0107 si\u0119, czy hologramy 3D wy\u015bwietlane na urz\u0105dzeniach Ledholo faktycznie przyci\u0105gaj\u0105 uwag\u0119 i wywo\u0142uj\u0105 efekt WOW um\u00f3w si\u0119 z nami na prezentacj\u0119 \u2013 nasz showroom mie\u015bci si\u0119 w Warszawie przy ul. Branickiego 15.\r\n\r\nC\u00f3\u017c, jeste\u015bmy Ledholo. Wy\u015bwietlamy emocje.\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>","protected":false},"excerpt":{"rendered":"<p>Sprzeda\u017c bezpo\u015brednia Co zrobi\u0107, aby bezpo\u015brednie spotkania z klientami by\u0142y jeszcze bardziej efektywne i ko\u0144czy\u0142y si\u0119 dopinaniem kontrakt\u00f3w? 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W wielu [&hellip;]\" \/>\n<meta property=\"og:url\" content=\"https:\/\/srv94019.seohost.com.pl\/en\/holograficzne-wsparcie-sprzedazy-bezposredniej\/\" \/>\n<meta property=\"og:site_name\" content=\"Ledholo\" \/>\n<meta property=\"article:publisher\" content=\"https:\/\/www.facebook.com\/ledholocom\/\" \/>\n<meta property=\"article:published_time\" content=\"2021-05-18T09:22:54+00:00\" \/>\n<meta property=\"article:modified_time\" content=\"2026-01-15T11:51:21+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/srv94019.seohost.com.pl\/wp-content\/uploads\/2021\/05\/Eye-75-biuro.jpg\" \/>\n\t<meta property=\"og:image:width\" content=\"1920\" \/>\n\t<meta property=\"og:image:height\" content=\"1080\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/jpeg\" \/>\n<meta name=\"author\" content=\"Patryk Szczodrowski\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:creator\" content=\"@ledholo\" \/>\n<meta name=\"twitter:site\" 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